John Tregoning


London, UK



My dissertation focused on whether or not a piece of design has the power to determine the outcome of an election. Using case studies such as the famous Labour Isn't Working poster and Shepard Fairey's Hope, I referenced their effect against opinions from industry experts and the esteemed Labour politician Tom Watson to see if design really is that powerful.

The structural components of quality design provided a familiar point to focus on, but the chance to analyse the power of design over something as fundamental as politics was incredibly exciting for me to research and comment on.

From Nazi propaganda to the colour of the tie David Cameron wears, each element has been carefully considered to have the maximum psychological impact, but is it enough to influence something as important as a general election? I examine this in a salutary 9000 words.

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